A branding project. Here, the process for branding The Museum of Decorative Arts and Design, or MDAD, is shown. This museum displays the decorative arts and design from the major movements of the 20th century, tracing its evolution from Art Nouveau to Pop Art. Drawing from the inspirations provided by the pieces held by the museum, an effort was made to create a logo which would exist harmoniously with the eras represented in the museum, all while reflecting the artistic sensibility of design. 2019