yang's

A rebranding project. A local Chinese restaurant was given a rebranding with respect to its established values. To enhance these values, conscious choices in design  were made to complement and update the business. Incorporating the existing carp iconography as well as the aesthetics of traditional Chinese culture, this new brand and logo were created to communicate the client’s mission of serving Chinese cuisine to the American palette. 2019 

Dorian Peña © 2020